Businesses fill their marketing plates with new CMOs - Direct ...

November 23, 2012

Whether its enhancing global brand development or overseeing digital, each company depends on its CMO to fulfill certain responsibilities. Here are four newly appointed CMOs who are anything but left-overs.?

Who is it: Patricia Perez-Ayala, appointed as SVP, CMO, and global brand and category president of beauty organization Avon Products. Perez-Ayala will also join the Avon Products executive committee.

What's her role: Perez-Ayala is charged with directing Avon's global brand and marketing?such as overseeing consumer insights, commercial marketing, digital marketing, and product category strategy and execution?as well as managing Avon research & development, new product development and packaging, and the Liz Earle business.

Where was she prior: Most recently, Perez-Ayala was EVP and GM for the Eastern Europe division of the Procter & Gamble Company?an organization for which she served more than 20 years. From 2005 to 2010, Perez-Ayala fulfilled the roles of VP and GM of North America feminine care and global strategic planning for Tampax.

Why she was appointed: Avon's CEO Sheri McCoy cites Perez-Ayala's ?proven record of implementing change and driving results,? as well as her decades of experience in global brand enhancement as compelling factors.

Who is she:?Penny Baldwin, named as EVP and CMO for McAfee, a subsidiary of Intel Corporation.

What's her role:?Baldwin will steer McAfee's international marketing efforts and serve as a member of the executive leadership team.

Where she was prior:?Baldwin served as Yahoo!'s CMO and SVP of global and business strategy and marketing before joining McAfee.

Why she was appointed: McAfee Co-President Michael DeCesare cited Baldwin's ?exceptional? track record of consumer, enterprise, and corporate marketing and experience branding, and marketing intercontinental organizations, as key aspects.?

Who is it: Julie Parrish, appointed as CMO of cloud service provider NetApp

What's her role: Parrish indicated that her position could entail running the company's channel-focused marketing and demand generation, as well as leveraging NetApp's 7,000 partners.

Where she was prior: Most recently, Parrish served as NetApp's SVP of global partner sales. She has also held various marketing positions at Nokia, 3Com, Veritas, and Symantec.

Why she was appointed: Keith Norbie, VP of NetApp partner Nexus referred to Parrish as ?a channel pedigree? and told UBM Tech that ?she'll have the channel at the heart of marketing."

Who is it: Vince Bove, appointed as SVP and CMO of in-store digital media solutions supplier Reflect.

What's his role: As SVP, Bove will manage business development and sales in the Central and Western U.S.; in his role as CMO he'll help clients form shopper engagement strategies and use Reflect products.

Where he was prior: Bove has spent the majority of his career at The Richards Group, where he headed the integrated marketing campaigns and brand development for organizations such as The Home Depot, Eye Care Centers of America, and Gander Mountain. Recently, he served as GM of one of the Southwest's commercial photography studios where he steered creative production.

Why he was appointed: Bill Warren, CEO of Reflect, cited Bove's experience, insight, and dedication to bringing value to Reflect's customers as top factors.?

Who is it: Gary Johnson, appointed as CMO of healthcare vendor credentialing solutions provider Vendormate.

What's his role: CEO and founder of Vendormate Andy Monin cited that Johnson will be focusing on brand development and ?becoming the customer's partner of choice? to resolve vendor management problems.

Where he was prior: Johnson has more than 20 years of marketing strategy and brand development in the healthcare software industry, including fulfilling leadership roles at Kimberly-Clark and MedAssets.

Why he was appointed: Monin cites Johnson's experience in forming business strategies and ?tactical go-to-market experience? as major influencers.

Source: http://www.dmnews.com/businesses-fill-their-marketing-plates-with-new-cmos/article/269581/

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Retro toys are hot this holiday season

toysrus.com

Remember Teenage Mutant Ninja Turtles? They're back, and retailers are betting they'll be big this holiday season.

By Martha C. White

Nostalgia sells.?

At least that's what toy manufacturers and retailers are hoping this holiday season. Former Generation Y hit toys like Teenage Mutant Ninja Turtles, Power Rangers and Furby are surging in popularity this year, contrary to the assumption that all kids care about today are toys with screens.

On Monday, the Toy Industry Association released its nominees for its 2013 Toy of the Year Awards. In the running for ?e-connected toy of the year? is Hasbro?s Furby, a robotic critter that first debuted nine years before the iPhone was invented. This year?s iteration has an iOS app.

toysrus.com

Hasbro's Furby, a robotic critter that first debuted nine years before the iPhone was invented, is on top toy lists this holiday season.

Furby also landed on both the girls? and?boys? lists in the National Retail Federation?s 2012 Top Toys survey at number three and number nine, respectively.

Slideshow: Hot holiday toys for 2012

Teenage Mutant Ninja Turtles make multiple appearances on the Toy Industry Association?s list, nominated in the categories of top toy for boys and most successful brand growth for the year.

Experts say there are a few reasons why these blasts from the past are suddenly hot again.

Retro toys ?tend to be more popular in times of economic difficulty,? said Gerrick Johnson, equity research analyst at BMO Capital Markets. ?On both the supply and demand side, they?re safe,? he said. ?You know it worked for one generation of kids.?

Parents with tight holiday shopping budgets might gravitate toward toys they remember enjoying a generation earlier. ?This year?s top toys... have some staying power, meaning children won?t get bored with them within a few weeks,? NRF President and CEO Matthew Shay said in a statement.

Toys typically resurface in 20- to 25-year cycles, Johnson said. Companies calculate that adults who see familiar characters or games on store shelves will be in the right age range to have kids that can discover them for the first time.

?There?s no doubt that shelf recognition helps,? said Russ Crupnick, senior vice president of industry analysis for the NPD Group. ?It?s equally a familiarity factor."

And although parents remember them, old-school toys are new and exciting for today?s kids, said Toy Industry Association trend specialist Adrienne Appell. ?Sometimes the nostalgia and the back-to-basics factor is a 'wow' factor for the kids because they?re so used to the technology,? she said. ?It?s what parents are comfortable with.?

They?re also cheaper to produce. ?A lot of these toy companies that bring back retro toys, it?ll be less expensive for them to do so,? Johnson said, because the R&D investment has already been made.

Although brands are counting on the nostalgia of Gen Y parents to fuel demand, they?re not relying on it entirely. Earlier this year, Nickelodeon released a new "Teenage Mutant Ninja Turtles" television series.?The Power Ranger franchise is reintroducing many of its classic characters in a new season on Nickelodeon timed to coincide with its 20th anniversary early next year. In a release last month, owner Saban Brands said the launch would be supported by ?a robust global consumer products campaign, character appearances, retail promotions and advertising.?

Classic toys are filling a vacuum in the market. Thanks to the economy, there just aren?t as many potential new breakout hits this year. "Innovation has been somewhat lacking,"?Johnson said.

Toys take a long time to go from an inventor?s sketchbook to store shelves. Development, manufacturing and shipping from China ? where most toys are produced ? adds up to an 18- to 24-month lead time. To be in people?s shopping carts now, a toy would have had to be green-lighted as early as late 2010. Back then, the NRF predicted a meager 2.3 percent increase in holiday sales over 2009, so companies shied away from big investments that might not pay off.

What?s more, manufacturers and retailers have to forecast months in advance which toys will be hot for the upcoming holiday season. Even though economic indicators are inching up, they?re unwilling to risk getting it wrong and having to slash prices when the new year rolls around.

?There?s less risk in terms of returns or not utilizing shelf space well? by sticking with proven franchises, Crupnick said.

By 2014, Johnson said new toys will probably be popping up on store shelves as toy companies regain confidence in the market and start investing in the search for the next big hit. But there?s probably still one more holiday season of retro toys ahead of us.

?We?re seeing this trend likely to continue and intensify in the coming year,? Appell said. Parents who hung onto boxes of childhood memorabilia might very well have next year?s most sought-after toy buried at the bottom.

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Source: http://lifeinc.today.com/_news/2012/11/23/15312231-cowabunga-dude-retro-toys-are-hot-this-holiday-season?lite

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Halle Berry's ex arrested after fight at her house

LOS ANGELES (AP) ? Halle Berry's ex-boyfriend Gabriel Aubry was arrested for investigation of battery Thursday after he and the Oscar-winning actress's current boyfriend got into a fight at her Hollywood Hills home, police said.

Aubry, 37, was booked for investigation of a battery, a misdemeanor, and released on $20,000 bail, according to online jail records. He's scheduled to appear in court Dec. 13.

Aubry came to Berry's house Thanksgiving morning and police responded to a report of an assault, said Los Angeles Police Officer Julie Boyer. Aubry was injured in the altercation and was taken to a hospital where he was treated and released.

Emails sent to Berry's publicist, Meredith O'Sullivan, and Aubry's family law attorney, Gary Fishbein, were not immediately returned.

Berry and Aubry have been involved in a custody dispute involving their 4-year-old daughter, Nahla. The proceedings were sealed because the former couple are not married. Both appeared in the case as recently as Nov. 9, but neither side commented on the outcome of the hearing.

Berry has been dating French actor Olivier Martinez, and he said earlier this year that they are engaged.

Source: http://news.yahoo.com/halle-berrys-ex-arrested-fight-her-house-030649207.html

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New drug overcomes resistance in patients with rare sarcoma

Thursday, November 22, 2012

A new targeted drug demonstrated its ability to control metastatic gastrointestinal stromal tumor, an uncommon and life-threatening form of sarcoma, after the disease had become resistant to all existing therapies, report investigators at Dana-Farber Cancer Institute who led the worldwide clinical trial.

The treatment of gastrointestinal stromal tumor, or GIST, even in its advanced metastatic stage, has been dramatically improved with two oral targeted drugs ? imatinib (Gleevec) and sunitinib (Sutent). To date, these have represented the only two FDA-approved treatments with the proven ability to control GIST. However, in more than 85 percent of patients, GIST becomes resistant to these drugs after seven years and the disease worsens with fatal results.

The new study, whose results are being published in the Lancet, demonstrated that the oral drug regorafenib, which inhibits several cancer-promoting kinase enzymes, was able to control GIST for nearly four months longer than placebo in patients for whom Gleevec and Sutent were no longer effective, a result that was highly significant statistically.

"When added to best supportive care, regorafenib significantly improves disease control, as measured by progression-free survival time in patients with GIST after progression which represents failure of all other therapies," said George Demetri, MD, of Dana-Farber, principal investigator of this clinical trial.

Demonstrating the aggressive nature of this resistant disease, the study found that tumors objectively grew in less than a month, on average, in GIST patients who were initially randomized to receive a placebo. The study's "cross-over" design made it possible to treat those patients whose tumors grew, and 85 percent of the patients initially on placebo were able to receive regorafenib, which then controlled the disease in these patients as well.

Because of the study's cross-over design, Demetri said, it was not expected to prove that the patients initially randomized to receive regorafenib survived longer ? the researchers would have had to withhold the drug from the placebo patients to demonstrate that difference. "But there is no question that people are living longer" with regorafenib treatment, he said, based on the results of this trial.

An application to have regorafenib approved for use in resistant GIST is under an accelerated review by the Food and Drug Administration, Demetri said.

GIST is a rare form of sarcoma that develops in the gastrointestinal tract, mainly in the stomach and small intestine. GIST is estimated to affect more than 5,000 people per year in the United States and about 8,000 in Europe.

Regorafenib is a novel rationally designed drug manufactured by Bayer HealthCare Pharmaceuticals that was FDA-approved in September 2012 to treat metastatic colon cancer after failure of standard chemotherapy. It blocks several cancer-promoting enzymes called kinases, which spur runaway growth in GIST and other cancers.

The phase 3 international trial involved 199 treatment-resistant GIST patients at 57 hospitals in 176 countries. Of the 199 patients, 133 received a regorafenib pill daily for three weeks followed by a one-week break, while 66 received a matching placebo. The patients were monitored for at least one year after the trial began.

As for other targeted therapies, the drug did not often shrink tumors but controlled the disease for an average of 4.8 months before it progressed, while patients in the placebo group experienced less than one month (0.9 month) before the disease worsened. There was a high rate of adverse effects including high blood pressure, fatigue, diarrhea, and redness, swelling, numbness and peeling of skin on the hands and feet. These side effects were managed by reducing or interrupting the regorafenib treatment, the report said.

A companion report in The Lancet said that the drug had a "modest" benefit in patients with metastatic colon cancer. A commentary by David Cunningham, MD, of the Royal Marsden Hospital in England, said, "In the relatively rare GIST, the case for routine use of this drug in patients following failure of existing treatments is strong."

Demetri added "We know that regorafenib can inhibit many of the mutated proteins and abnormal signals that cause this cancer, and the next step will be to investigate the molecular mechanisms by which this new treatment can control GIST after resistance appears to other 'targeted therapy' drugs for this aggressive malignancy."

The clinical trial was supported, in part, by Bayer HealthCare Pharmaceuticals, as well as the Ludwig Center at Dana-Farber/Harvard Cancer Center.

###

Dana-Farber Cancer Institute: http://www.dfci.harvard.edu

Thanks to Dana-Farber Cancer Institute for this article.

This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.

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Source: http://www.labspaces.net/125439/New_drug_overcomes_resistance_in_patients_with_rare_sarcoma

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Tips For Having A Successful Internet Business - Internet Marketing ...

If you?ve launched an internet business but the results aren?t what you?ve hoped for, then there?s obviously some things that you will want to change if you want to have the most success as possible. Marketing online is tough, especially if you?re selling something that doesn?t sell itself.

Products that sell themselves are obvious: A brand new Playstation 3, Xbox 360, Nintendo Wii, a 32-inch flat screen TV, the latest MP3 player, a brand new computer, and etc. Sometimes when it comes to making sales, you have to go above and beyond if you want to make your online business as successful as possible.

If you?re looking to make sales immediately online, I typically tell people that it?s best if they start off on Ebay. They can earn money quickly without even being a master copywriter. Some times even the most inexperienced copywriter on Ebay are the people who are making a ton of money on this site. So if you want to see sales immediately and build up your confidence, you will want to start here.

The great thing about marketing online is that you don?t have to spend alot of money on advertising. If you were trying to advertise offline, you will find that it would cost you about $5,000 (or more) on a full page ad.

In some publications, it would cost you $1,500 just to run a small display ad. This is non-negotiable in my book.

On the internet, $5,000 can get you a ton of sales in a hurry. You can invest this into paid advertising, and literally see results within a matter of days. This is one reason why paid advertising online is effective, and it?s something that you will want to do to remain competitive in your niche.

You will want to strive to get as many new customers as possible. One great way to get alot of customers for free is with referrals. Referral marketing is very powerful and can do alot to make your business success.

Once you put into use the strategy of referrals, you will see that you can build your business exponentially, and earn more money for free in your spare time.

In fact when you setup a referral marketing campaign, all you have to do is set things up, and then drive people to your referral page over and over again. Soon you will have a targeted way to drive people to your website without spending a dime on advertising. One great way to start up a free referral marketing campaign is with ebook marketing. You will want to look into it.

These tips for earning the money in your internet business that you are looking for are great ways to make your website as successful as possible. I highly suggest that you consider these techniques here in today?s lesson, and start applying them today so that you can be as profitable as possible.

It doesn?t matter if you?re a beginner or a seasoned vet? these tips will help you to achieve the goals in your business that you are looking for. Trust me, I would know.

Good luck with making your internet business very successful.

For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html

Source: http://blog.internetmarketing-rules.com/2012/11/tips-for-having-successful-internet.html

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Israel desire to attack Iran "childish": Ahmadinejad

ISLAMABAD (Reuters) - Israel has a "childish" desire to attack Iran and Tehran is capable of defending itself, Iranian President Mahmoud Ahmadinejad said on Thursday.

"They wish to hurt the Iranian nation. They are waiting for the chance. They known that Iran does not attack anybody and they know that Iran knows how to defend itself," he told a news conference in the Pakistani capital Islamabad.

"We don't accept the hegemony of Israel. They wish to attack Iran but it is like a childish desire."

He was speaking after attending a summit of developing nations.

Six world powers agreed on Wednesday to seek renewed talks with Iran as fast as possible, reflecting a heightened sense of urgency to resolve a long rift over Tehran's disputed nuclear activity and avert the threat of war.

Their call coincided with growing evidence of Iran expanding nuclear capacity in an underground bunker virtually impervious to attack and follows the November 6 re-election of U.S. President Barack Obama, which has cleared the way for new contacts.

Senior diplomats from the six countries - the United States, Russia, China, France, Britain and Germany - met in Brussels on Wednesday to consider new negotiating tactics despite abiding skepticism that a deal with Tehran can be reached.

Analysts warn that a window of opportunity for a negotiated solution is narrowing because of growing alarm over Tehran's nuclear course in Israel, the Middle East's only nuclear power which has threatened to bomb the atomic sites of its arch-enemy.

(Reporting by Randy Fabi and Mehreen Zahra-Malik in Islamabad and Justyna Pawlak in Brussels; Editing by Michael Roddy)

Source: http://news.yahoo.com/israel-desire-attack-iran-childish-ahmadinejad-174942584.html

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Jockeying under way to replace Rep. Jackson Jr.

FILE - In this March 20, 2012 file photo, Rep. Jesse Jackson Jr., D-Ill. speaks in Chicago. A spokesman for House Speaker John Boehner says he has received letter of resignation from Rep. Jesse Jackson Jr. Wednesday. (AP Photo/M. Spencer Green, File)

FILE - In this March 20, 2012 file photo, Rep. Jesse Jackson Jr., D-Ill. speaks in Chicago. A spokesman for House Speaker John Boehner says he has received letter of resignation from Rep. Jesse Jackson Jr. Wednesday. (AP Photo/M. Spencer Green, File)

FILE - This March 20, 2012 file photo shows Rep. Jesse Jackson Jr., D-Ill., his wife Chicago Alderman Sandi Jackson, and their children Jessica, 12, and Jesse III, 8, thanking supporters at his election night party in Chicago after his Democratic primary win over challenger, former Rep. Debbie Halvorson, in the Illinois' 2nd District. A spokesman for House Speaker John Boehner says he has received letter of resignation from Rep. Jesse Jackson Jr. Wednesday. (AP Photo/M. Spencer Green, File)

FILE - This March 9, 2012 file photo shows Rep. Jesse Jackson Jr. , D-Ill., and his wife, Chicago Alderman Sandi Jackson, asking each other for their support and votes as they arrive at a polling station for early voting in Chicago. A spokesman for House Speaker John Boehner says he has received letter of resignation from Rep. Jesse Jackson Jr. Wednesday. (AP Photo/M. Spencer Green, File)

CHICAGO (AP) ? The jockeying to replace Jesse Jackson Jr. began before the ink was dry on the former congressman's resignation letter.

Among those expressing an interest: Chicago aldermen, a former NFL linebacker and a defense attorney who represented R&B singer R. Kelly and former Gov. Rod Blagojevich.

But as the field of would-be successors grows to a dozen or more names ? one of whom may be another member of the Jackson family ? party leaders and political analysts say a stampede of candidates could pose risks for the Democratic stronghold. Spread the field of candidates too thin, they say, and it becomes easier for a more conservative candidate ? or anyone else party leaders don't want ? to pull off a win.

The possibility so worried Democratic Congressman Bobby Rush, a close friend of the Jacksons, that within hours of the resignation he had these words for anyone thinking of running: "Cool your jets."

"My fear is that there is going to be so many wannabes blinded by ambition ... that we could find a tea party (candidate winning)," he said during a news conference. "That would be a travesty."

In a resignation letter sent Wednesday to House Speaker John Boehner, the 47-year-old son of a famed civil rights leader cited his ongoing treatment for bipolar disorder and admitted "my share of mistakes." He also confirmed publically for the first time that he is the subject of a federal probe and is cooperating with investigators.

Federal authorities are reportedly investigating Jackson's possible misuse of campaign funds. The House Ethics Committee is investigating his dealings with Blagojevich, who is serving a prison sentence for trying to sell President Barack Obama's former Senate seat.

Jackson has not been charged with wrongdoing. Attempts by The Associated Press to locate him for comment Thursday were unsuccessful, and his family also could not be reached.

Illinois Gov. Pat Quinn, a Democrat, is expected to schedule a primary and general election in the coming days.

Cook County Clerk David Orr said officials want to hold the elections on the same dates as previously scheduled elections for municipal officials, which are set for a Feb. 26 primary and an April 9 general election.

Orr said holding the 2nd Congressional District election those same dates would save money. But a federal judge will have to approve those dates because they do not conform to state law regarding deadlines for petition filing and when the election must be held.

Whenever it happens, the Democratic primary will be the race to win. The district, which stretches from Chicago's south side to several southern suburbs and rural areas, is heavily Democratic. Earlier this month voters there easily re-elected Jackson, who faced lesser-known Republican and independent candidates, despite the allegations swirling and the fact that he barely campaigned due to a leave of absence that began in June.

Longtime Chicago political strategist Thom Serafin said that makes Rush's doom-and-gloom prediction of a split field leading to a tea party victory highly unlikely.

Serafin said that because of the truncated election process, candidates who already are in office, are organized, and have shown they can raise money have the advantage. Those include longtime Chicago Alderman Anthony Beale, whose ward is in the district, and Alderman Will Burns, a former state representative.

"There's little doubt based on the district's history that a Democrat will be elected here," Serafin said. "The big question is who can organize and 'show me' they're the real deal? It's much simpler for someone who has been in the game for some time to put that together."

State Sen. Toi Hutchinson said she is weighing a bid. So is former U.S. Rep. Debbie Halvorson, who represented another district in Congress for one term before losing re-election in 2010. Halvorson was Jackson's first credible challenger in years when she ran a spirited campaign against him in the March primary.

"It looks like a lot of egos are jockeying for positions right now," Halvorson said. "I'm the only one who had the nerve to run against him. They need someone who is going to step in from day one."

Chicago attorney Sam Adam Jr. also has said he'd be interested. Adam is a recognizable face and name, having represented Blagojevich in his first trial in 2010, when the former governor was convicted on one count and the jury deadlocked on the remaining counts. Adam also was R. Kelly's lawyer when the singer was acquitted on child pornography charges.

Jackson's brother, Jonathan Jackson, and his wife Sandi Jackson ? who currently serves as an alderman representing a part of the district ? also have been mentioned, though neither has commented on a possible run.

Serafin said the Jackson name could draw a strong base of voters to the polls. If roughly 135,000 to 200,000 voters turn out and the field is split between multiple candidates, that base could be enough, he said.

Among the other possibilities are Cook County Board President Toni Preckwinkle and state senator-elect Napoleon Harris, who played in the NFL and owns two pizza franchises. His campaign aide, Curtis Thompson, told The Chicago Sun-Times Harris was taking the holidays to think about it.

___

Associated Press reporters Michael Tarm and Sophia Tareen contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2012-11-22-Jackson-Resignation/id-47d83e943c88432db3f0333677368d41

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